Strategic CSR through Technical Education: Transforming Skilled-Labor Shortages into Shared Value at Fresh Home Appliances in Egypt
Author(s)
Omnia Khaled , Fady Nabil , Belal Shaker , Mohamed Shendy , Medhat Eid ,
Download Full PDF Pages: 01-09 | Views: 10 | Downloads: 2 | DOI: 10.5281/zenodo.19609225
Abstract
This article looks into how strategic corporate social responsibility (CSR) based on technical education can turn shortages of skilled labor into shared value in a growing economy. It employs a comprehensive qualitative study of Fresh Home Appliances and its Fresh International Applied Technology School. A big Egyptian company that makes home appliances is Fresh Home Appliances. Due to the COVID-19 epidemic, a lack of skilled labor, challenges with the national Technical and Vocational Education and Training (TVET) system, and other issues, the project was started
The study examines many forms of evidence to show how Fresh did the school's planning with assistance from public and donor organizations, the integration of work-based learning into the curriculum, and the project's alignment with Fresh's long-term workforce strategy. The findings indicate that corporate social responsibility (CSR) confirm that education can produce a consistent have of technically proficient labors, reduce the expenses related to recruiting and training new staff, enhance an employer's reputation, and facilitate youth employment while benefiting the community. This example also indicates that there are challenges with long-term funding, making sure that the program meets the needs of an industry that is changing constantly, and managing complicated collaborations with a lot of different people. This study contributes to the existing literature on CSR and shared value by showing how TVET partnerships can serve as a strategic CSR mechanism in manufacturing industry within developing countries. It also gives managers and politicians good guidance for their way of work.
Keywords
strategic corporate social responsibility; shared value; technical and vocational education (TVET); skills shortages; manufacturing; Egypt.
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