Exploring Factors Impacting the Repurchase Intention for Inter-City Vacation Travelers Traveling by Branded Bus Transportation Services in Egypt
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Abstract
Purpose: To explore the key elements that determine the repurchase intention of branded bus services (Travel Tickets) among Egyptian vacation passengers who had previously traveled with a major market supplier.
Design/methodology/approach: A qualitative study with 9 industry experts was undertaken through in-depth interviews to validate the research model, followed by a quantitative survey with 222 respondents using non-probability convenience sampling.The qualitative data were analyzed using content analysis, and the quantitative data were analyzed using SPSS V.28
Findings: Three main variables: Perceived Value, Subjective Norms, and Service Availability positively impact the repurchase intention. Perceived Value has two dimensions: Functional and Symbolic. The functional comprises perceived quality, brand reputation, and perceived sacrifices. The symbolic covers the emotional, social, and bus appearance elements.
Gender does not moderate Perceived Value, Subjective Norms, or Service Availability.Age moderates Subjective Norms, while it does not moderate Perceived Value or Service Availability
Practical implications – Providing policymakers, executives, and marketers of transportation companies with an in-depth understanding of the significance of various variables influencing repurchase intention and perceived value for inter-city transportation for large buses for vacation travelers in Egypt, allowing them to have the right focus, tactics, and investment.
Objectives:
· Identifying and weighting elements that influence repurchase intention
· Identifying elements that impact perceived value and their corresponding weight.
· Investigating the impact of age and gender on the outcomes.
Research Context - The branded large buses used for inter-city transit in Egypt by vacationers. The large bus is more than 12 meters long and 3 meters tall.
Paper type: Research paper
Keywords
Inter-City Transportation, Vacation Travelers, Perceived Value, Perceived Quality, Purchase, Re-Purchase, and the Egyptian Transportation Market
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