An Empirical Examination of Service Attributes and Dynamic Packaging in Driving Consumer Loyalty: The Mediating Effect of Perceived Value in Egyptian Airlines
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Abstract
This study explains the antecedents of service attributes (Level of Service- Price of Service- Cost of Service) on consumer loyalty in the aviation industry, focusing on perceived value as a mediator and dynamic packaging as independent variable strengthen the whole relationship, as well as the impact of introducing new services on customer loyalty through new entity called (XYZ). The research used SERVQUAL dimension to measure service attributes. The study applies a quantitative, survey- based approach targeting airline passengers in the Egyptian aviation industry. The study contributes theoretically through integrating service quality with online dynamic packaging as positively impact perceived value and indirectly consumer loyalty in the aviation market also discussed the limitations and suggestion for future research
Keywords
Empirical Examination, Service Attributes, Dynamic Packaging, Consumer Loyalty,Egyptian Airlines
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