Factors Influencing Consumers Repurchase Intention to Buy Green Cosmetics in Vietnam: A Qualitative Study
Author(s)
Download Full PDF Pages: 01-17 | Views: 10 | Downloads: 3 | DOI: 10.5281/zenodo.16274643
Abstract
Education for all (EFA) is a global commitment established in the year 2000.Vision 2030, government of The objective of the study is to evaluate the factors influencing consumers' repurchase intention green cosmetics in Vietnam through a qualitative research method. The results of in-depth interviews with customers who have purchased green cosmetics show that consumers are increasingly interested in green cosmetics through theory of planned behavior model and consumer value theory. The study also provides analyses of the green cosmetics market in Vietnam and consumer consumption trends in Vietnam.
Keywords
Green cosmetics repurchase intention, Vietnam
References
Ajzen, I. (1980). Understanding attitudes and predictiing social behavior. Englewood Cliffs.
Ajzen, I. (1987). Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (pp. 1–63). https://doi.org/10.1016/S0065-2601 (08) 60411-6
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. (2005). Atitudes, Personality and Behavior. In Mapping social psychology.
Ajzen, I., Fishbein, M., 1980. The theory of planned behavior. Organ. Behav. Hum. Decis. Process. 50, 179–211.
Akbar, W., Hassan, S., Khurshid, S., Niaz, M., & Rizwan, M. (2014). Antecedents Affecting Customer's Purchase Intentions towards Green Products. Journal of Sociological Research, 5(1). https://doi.org/10.5296/jsr.v5i1.6566
Alix, T., & Vallespir, B. (2010). A Framework for Product-Service Design for Manufacturing Firms (pp. 644–651). https://doi.org/10.1007/978-3-642-16358-6_80
Allport, G. W. (1935). Attitudes. In A Handbook of Social Psychology. (pp. 798–844). Clark University Press.
Al-Swidi, A., Mohammed Rafiul Huque, S., Haroon Hafeez, M., & Noor Mohd Shariff, M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British food journal, 116(10), 1561-1580.
Al-Swidi, A., Rafiul Huque, S.M., Hafeez, M.H., Mohd Shariff, M.N., 2014. The role of subjective norms in theory of planned behavior in the context of organic food con- sumption. Br. Food J. 116 (10), 1561–1580.
Amberg, N., & Fogarassy, C. (2019). Green Consumer Behavior in the Cosmetics Market. Resources, 8(3), 137. https://doi.org/10.3390/resources8030137
Amos, C., Pentina, I., Hawkins, T. G., & Davis, N. (2014). "Natural" labeling and consumers' sentimental pastoral notion. Journal of Product & Brand Management, 23(4/5), 268–281. https://doi.org/10.1108/JPBM-03-2014-0516
Andersen, K. E. (1972). Introduction to communication theory and practice. (No Title).
Anoraga, P. (2005). Business Management. Rineka Cipta.
Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta‐analytic review. British Journal of Social Psychology, 40(4), 471–499.
Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A., Lähteenmäki, L., Shepherd, R., 2008. Predicting intentions to purchase organic food: the role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite 50 (2), 443–454.
Askadilla, W. L., & Krisjanti, M. N. (2017). UNDERSTANDING INDONESIAN GREEN CONSUMER BEHAVIOR ON COSMETIC PRODUCTS: THEORY OF PLANNED BEHAVIOR MODEL. Polish Journal of Management Studies, 15(2), 7–15. https://doi.org/10.17512/pjms.2017.15.2.01
Baek, E., & Oh, G.-E. (Grace). (2021). Diverse values of fashion rental service and contamination concern of consumers. Journal of Business Research, 123, 165–175. https://doi.org/10.1016/j.jbusres.2020.09.061
Bandura, A., Freeman, W. H., & Lightsey, R. (1999). Self-efficacy: The exercise of control. Springer.
Bashir, I., & Madhavaiah, C. (2015). Consumer attitude and behavioural intention towards Internet banking adoption in India. Journal of Indian Business Research, 7(1), 67–102.
Bauer, H. H., Heinrich, D., & Schäfer, D. B. (2013). The effects of organic labels on global, local, and private brands. Journal of Business Research, 66(8), 1035–1043. https://doi.org/10.1016/j.jbusres.2011.12.028
Bei, L.-T., & Simpson, E. M. (1995). The Determinants of Consumers' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory. Advances in Consumer Research, 22(1).
Biswas, A., & Roy, M. (2015). Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model. Journal of Cleaner Production, 95, 332–340.
Bloomberg. (2016). J&J Must Pay $72 Million Over Talc Tied to Woman's Cancer. Bloomberg.
Boksberger, P. E., & Melsen, L. (2011). Perceived value: a critical examination of definitions, concepts and measures for the service industry. Journal of Services Marketing, 25(3), 229–240.
Boxall, A. B. A., Rudd, M. A., Brooks, B. W., Caldwell, D. J., Choi, K., Hickmann, S., Innes, E., Ostapyk, K., Staveley, J. P., Verslycke, T., Ankley, G. T., Beazley, K. F., Belanger, S. E., Berninger, J. P., Carriquiriborde, P., Coors, A., DeLeo, P. C., Dyer, S. D., Ericson, J. F., ... Van Der Kraak, G. (2012). Pharmaceuticals and Personal Care Products in the Environment: What Are the Big Questions? Environmental Health Perspectives, 120(9), 1221–1229. https://doi.org/10.1289/ehp.1104477
Boxall, A., Rudd, M.A., Brooks, B.W., Caldwell, D.J., Choi, K., Hickmann, S., Innes, E., et al., 2012. Pharmaceuticals and personal care products in the environment: what are the big questions? Environ. Health Perspect. 120 (9), 1221–1229.
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
Csorba, L. M., & Boglea, V. A. (2011). Sustainable cosmetics: a major instrument in protecting the consumer's interest. Regional and Business Studies, 3(1 Suppl.), 167–176.
Chakraborty, D., Siddiqui, M., & Siddiqui, A. (2022). Can initial trust boost intention to purchase Ayurveda products? A theory of consumption value (TCV) perspective. International Journal of Consumer Studies, 46(6), 2521–2541. https://doi.org/10.1111/ijcs.12805
Chandra, T., Hafni, L., Chandra, S., Purwati, A. A., & Chandra, J. (2019). The influence of service quality, university image on student satisfaction and student loyalty. Benchmarking: An International Journal, 26(5), 1533–1549. https://doi.org/10.1108/BIJ-07-2018-0212
Chang, Y., & Geng, L. (2022). Planned or unplanned purchases? The effects of perceived values on omnichannel continuance intention. International Journal of Retail & Distribution Management, 50(12), 1535–1551. https://doi.org/10.1108/IJRDM-01-2021-0012
Chaudhary, R., & Bisai, S. (2018). Factors influencing green purchase behavior of millennials in India. Management of Environmental Quality: An International Journal, 29(5), 798–812.
Chen, H.-S., & Hsieh, T. (2011). A study of antecedents of customer repurchase behaviors in chain store supermarkets.
Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference, 18(7), 1008-1021.
Chin, J., Jiang, B., Mufidah, I., Persada, S., & Noer, B. (2018). The Investigation of Consumers' Behavior Intention in Using Green Skincare Products: A Pro-Environmental Behavior Model Approach. Sustainability, 10(11), 3922. https://doi.org/10.3390/su10113922
Chiu, C., Chang, C., Cheng, H., & Fang, Y. (2009). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761–784. https://doi.org/10.1108/14684520910985710
Choi, M., Kim, Y., 2005. Antecedents of green purchase behavior: an examination of collectivism, environmental concern, and PCE. Advances in Consumer Research 32 (1), 592e599.
D'Amico, A. V., Chen, M.-H., Renshaw, A. A., Loffredo, M., & Kantoff, P. W. (2008). Androgen Suppression and Radiation vs Radiation Alone for Prostate Cancer. JAMA, 299(3). https://doi.org/10.1001/jama.299.3.289
D'Souza, C., Taghian, M., Peretiatko, R., 2007. Green decisions: demographics and consumer understanding of environmental labels. International Journal of Consumer Studies 31 (4), 371e376.
Dardak, R.A., Abidin, A.Z.Z., Ali, A.K., 2009. Consumers' perception, consumption and preference on organic product: Malaysian perspective. Econ. Technol. Manag. Rev. 4, 95–107.
De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of Perceived Value and Repurchase Intention of Organic Food. Journal of Food Products Marketing, 24(4), 456–475. https://doi.org/10.1080/10454446.2017.1314231
Dörr, J., Wagner, T., Benlian, A., & Hess, T. (2013). Music as a service as an alternative to music piracy? An empirical investigation of the intention to use music streaming services. Business & Information Systems Engineering, 5, 383–396.
Proposed new regulations on cosmetics management (2023), Government Portal, accessed 31/3/2024 at https://xaydungchinhsach.chinhphu.vn/de-xuat-quy-dinh-moi-ve-quan-ly-my-pham-119231221165309532.htm
Elkington, J., & Hailes, J. (1989). The green consumer guide: From shampoo to champagne: High-street shopping for a better environment. V. Gollancz Londres.
Farias, F. De, Eberle, L., Milan, G. S., De Toni, D., & Eckert, A. (2019). Determinants of Organic Food Repurchase Intention from the Perspective of Brazilian Consumers. Journal of Food Products Marketing, 25(9), 921–943. https://doi.org/10.1080/10454446.2019.1698484
Fazio, R. H., & Williams, C. J. (1986). Attitude accessibility as a moderator of the attitude–perception and attitude–behavior relations: An investigation of the 1984 presidential election. Journal of Personality and Social Psychology, 51(3), 505–514. https://doi.org/10.1037/0022-3514.51.3.505
Finch, J. E. (2006). The impact of personal consumption values and beliefs on organic food purchase behavior. Journal of Food Products Marketing, 11(4), 63–76.
Fishbein, M. (1967). A behavior theory approach to the relations between beliefs about an object and the attitude toward the object. In Readings in attitude theory and measurement (pp. 389–400). John Wiley & Sons.
Fishbein, M., & Ajzen, I. (2011). Predicting and changing behavior: The reasoned action approach. Psychology press.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6. https://doi.org/10.2307/1252129
Fotopoulos, C., & Krystallis, A. (2002). Organic product avoidance: reasons for rejection and potential buyers' identification in a countrywide survey. British Food Journal, 104(3/4/5), 233–260.
Garg, P., & Joshi, R. (2018). Purchase intention of "Halal" brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers' values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154–163. https://doi.org/10.1016/j.jretconser.2017.08.002
Gracia, A., & De Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food policy, 33(5), 386-396.
Gracia, A., & de Magistris, T. (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food Policy, 33(5), 386–396. https://doi.org/10.1016/j.foodpol.2007.12.002
Gracia, A., de Magistris, T., 2008. The demand for organic foods in the South of Italy: a discrete choice model. Food Policy 33 (5), 386–396.
Green Paper on Integrated Product Policy, Commission of the European Communities (2001).
Grubb, E.L., Grathwohl, H.L., 1967. Consumer self-concept, symbolism and market be- havior: a theoretical approach. J. Mark. 31 (4), 22–27.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Han, T.-I., & Chung, J.-E. (2014). Korean Consumers' Motivations and Perceived Risks Toward the Purchase of Organic Cotton Apparel. Clothing and Textiles Research Journal, 32(4), 235–250. https://doi.org/10.1177/0887302X14538116
Han, T.-I., Chung, J.-E., 2014. Korean consumers' motivations and perceived risks toward the purchase of organic cotton apparel. Cloth. Text. Res. J. 32 (4), 235–250.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11/12), 1762–1800.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43, 115-135.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited.
Hirschman, E. C. (1980). Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research, 7(3), 283–295.
Holbrook, M. B. (2002). Introduction to consumer value. In Consumer value (pp. 17–44). Routledge.
Hoyer, W. D., & MacInnis, D. J. (1997). Consumer Behavior Houghton Mifflin (Boston).
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural equation modeling: a multidisciplinary journal, 6(1), 1-55.
Hung.N.V, Cuong.N.H (2015), Green consumption trends in the world and implications for Vietnam, Journal of Science, Hanoi National University: Economics and Business, vol. 32, (1), pp. 66-72
Jackson, B. B. (1985). Winning and keeping industrial customers: The dynamics of customer relationships. (No Title).
Jamrozy, U., & Lawonk, K. (2017). The multiple dimensions of consumption values in ecotourism. International Journal of Culture, Tourism and Hospitality Research, 11(1), 18–34. https://doi.org/10.1108/IJCTHR-09-2015-0114
Joibi, N. S. B., & Annuar, S. N. S. (2021). The Impact of Consumption Values Towards Intention to Visit Green Hotel (pp. 159–172). https://doi.org/10.1007/978-3-030-65147-3_11
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen's theory of planned behaviour: a cross‐market examination. Journal of Consumer Marketing, 16(5), 441–460.
Kim, H. Y., & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of consumer Marketing, 28(1), 40-47.
Kim, H.Y., Chung, J.-E., 2011. Consumer purchase intention for organic personal care products. J. Consum. Mark. 28 (1), 40–47.
Kim, K.-H., & Park, D.-B. (2017). Relationships Among Perceived Value, Satisfaction, and Loyalty: Community-Based Ecotourism in Korea. Journal of Travel & Tourism Marketing, 34(2), 171–191. https://doi.org/10.1080/10548408.2016.1156609
Kleiner, A. (1991). What does it mean to be green? Harvard Business Review, 69(4), 44, 38—42, 46—7. http://europepmc.org/abstract/MED/10112920
Kotler, P., & Armstrong, G. (2009). Principles of Marketing (13th ed.). Pearson.
Kotler, P., & Keller, K. L. (2005). Marketing Management, translated by Benjamin Molan. Eleventh Edition, Volume II, PT. Gramedia Index, Jakarta.
Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers' green product purchase decisions. Marketing Intelligence & Planning, 33(3), 330–347. https://doi.org/10.1108/MIP-03-2014-0068
Kumar, S., Dhir, A., Talwar, S., Chakraborty, D., & Kaur, P. (2021). What drives brand love for natural products? The moderating role of household size. Journal of Retailing and Consumer Services, 58, 102329. https://doi.org/10.1016/j.jretconser.2020.102329
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520.
Lee, Y.-K., Lee, C.-K., Lee, W., & Ahmad, M. S. (2021). Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals? Asia Pacific Journal of Tourism Research, 26(8), 921–934. https://doi.org/10.1080/10941665.2021.1927122
Li, G., Yang, L., Zhang, B., Li, X., & Chen, F. (2021). How do environmental values impact green product purchase intention? The moderating role of green trust. Environmental Science and Pollution Research, 28, 46020–46034.
Limbu, Y. B., Pham, L., & Nguyen, T. T. T. (2022). Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam. Sustainability, 14(19), 12599. https://doi.org/10.3390/su141912599
Lin, P.-C., & Huang, Y.-H. (2012). The influence factors on choice behavior regarding green products based on the theory of consumption values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
Lin, Y., Yang, S., Hanifah, H., & Iqbal, Q. (2018). An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market. Administrative Sciences, 8(4), 71. https://doi.org/10.3390/admsci8040071
Ljungberg, L. Y. (2007). Materials selection and design for development of sustainable products. Materials & Design, 28(2), 466–479.
Long, M. M., & Schiffman, L. G. (2000). Consumption values and relationships: segmenting the market for frequency programs. Journal of Consumer Marketing, 17(3), 214–232.
Luttropp, C., & Lagerstedt, J. (2006). EcoDesign and The Ten Golden Rules: generic advice for merging environmental aspects into product development. Journal of Cleaner Production, 14(15–16), 1396–1408.
Mackay, H., & Mackay, H. (1999). Turning point: Australians choosing their future. Pan Macmillan.
Madden, T. J., Ellen, P. S., & Ajzen, I. (1992). A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action. Personality and Social Psychology Bulletin, 18(1), 3–9. https://doi.org/10.1177/0146167292181001
McDonagh, P., & Prothero, A. (1997). Green management: A reader. International Thomson Business Press.
McEachern, M. G., & McClean, P. (2002). Organic purchasing motivations and attitudes: are they ethical? International Journal of Consumer Studies, 26(2), 85–92. https://doi.org/10.1046/j.1470-6431.2002.00199.x
McMillan, E. E., Wright, T., & Beazley, K. (2004). Impact of a University-Level Environmental Studies Class on Students' Values. The Journal of Environmental Education, 35(3), 19–27. https://doi.org/10.3200/JOEE.35.3.19-27
Megantara, I. M. T., & Suryani, A. (2016). Determine the intention to buy back flight tickets online on the traveloka website. com. E-Journal of Management of Udayana University, 5(9), 5783–5810.
Meier, B. P., Dillard, A. J., & Lappas, C. M. (2019). Naturally better? A review of the natural‐is‐better bias. Social and Personality Psychology Compass, 13(8). https://doi.org/10.1111/spc3.12494
Midmore, P., Naspetti, S., Sherwood, A.-M., Vairo, D., Wier, M., & Zanoli, R. (2005). Consumer attitudes to quality and safety of organic and low input foods: a review. Report of EU-Funded Project "Improving Quality and Safety and Reduction of Cost in the European Organic and 'Low Input' Food Supply Chains." Univ. Wales, Aberystwyth, UK.
Miller, J., & Szekely, F. (1995). What is "green"? Environmental Impact Assessment Review, 15(5), 401–420.
Minton, A., Rose, R., 1997. The effects of environmental concern on environmentally friendly consumer behavior: an exploratory study. Journal of Business Research 40 (1), 37e48.
Minh Ly Duc, Le Vu Duc Anh, Le Thanh Duy, Huynh Hai Dang, & Nguyen Hoang Tuan. (2023). Factors Influencing Gen-Z's Intention to Buy Green Cosmetics in Ho Chi Minh City, Vietnam. International Journal of Engineering Technology and Management Sciences, 7(5), 248–259. https://doi.org/10.46647/ijetms.2023.v07i05.029
Montano, D. E., & Kasprzyk, D. (2015). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. Health Behavior: Theory, Research and Practice, 70(4), 231.
Muhamed, A. A., Ab Rahman, M. N., Mohd Hamzah, F., Che Mohd Zain, C. R., & Zailani, S. (2019). The impact of consumption value on consumer behaviour. British Food Journal, 121(11), 2951–2966. https://doi.org/10.1108/BFJ-10-2018-0692
Decree No. 93/106/2016/ND-CP Regulations on conditions for production of cosmetics, Law Library, accessed 31/3/2024 https://thuvienphapluat.vn/van-ban/Thuong-mai/Nghi-dinh-93-2016-ND-CP-dieu-kien-san-xuat-my-pham-315457.aspx
Oestreicher-Singer, G., & Zalmanson, L. (2013). Content or community? A digital business strategy for content providers in the social age. MIS Quarterly, 591–616.
Olsen, J., Thach, L., & Hemphill, L. (2012). The impact of environmental protection and hedonistic values on organic wine purchases in the US. International Journal of Wine Business Research, 24(1), 47–67. https://doi.org/10.1108/17511061211213783
Olsen, J., Thach, L., Hemphill, L., 2012. The impact of environmental protection and hedonistic values on organic wine purchases in the US. Int. J. Wine Bus. Res. 24 (1), 47–67.
Onel, N. (2017). Pro-environmental Purchasing Behavior of Consumers. Social Marketing Quarterly, 23(2), 103–121. https://doi.org/10.1177/1524500416672440
Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development, 48(5), 22–36. https://doi.org/10.3200/ENVT.48.5.22-36
Pahlevi, M. R., & Suhartanto, D. (2020). The integrated model of green loyalty: Evidence from eco-friendly plastic products. Journal of Cleaner Production, 257, 120844. https://doi.org/10.1016/j.jclepro.2020.120844
Peattie, K. (1995). Environmental marketing management: Meeting the green challenge.
Peng, N., Chen, A., & Hung, K.-P. (2020). Dining at luxury restaurants when traveling abroad: incorporating destination attitude into a luxury consumption value model. Journal of Travel & Tourism Marketing, 37(5), 562–576. https://doi.org/10.1080/10548408.2019.1568352
Petty, R., & Krosnick, J. (1995). Attitude strength: Antecedents and consequences. Ohio State University series on attitudes and persuasion, Vol. 4.
Potra, S., Pugna, A., Negrea, R., & Izvercian, M. (2018). Customer Perspective of Value for Innovative Products and Services. Procedia - Social and Behavioral Sciences, 238, 207–213. https://doi.org/10.1016/j.sbspro.2018.03.025
Prothero, A., & McDonagh, P. (1992). Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry. Journal of Marketing Management, 8(2), 147–166. https://doi.org/10.1080/0267257X.1992.9964186
Purba, D. A. K. (2015). The Role of Brand Community in the Formation of Consumer Repurchase Interest. Journal of Application Management, 13(1), 17–24.
Qasim, H., Yan, L., Guo, R., Saeed, A., & Ashraf, B. (2019). The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food. International Journal of Environmental Research and Public Health, 16(7), 1106. https://doi.org/10.3390/ijerph16071106
Cite this Article: