Smart Business and the Emerging Nanomarket

Author(s)

Dr.Kelasur .Shivanna.Rajashekara , Miss. Samaneh Tavakolpoursaleh ,

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Volume 6 - December 2017 (12)

Abstract

This paper uses nanotechnology and its advancement to map the emerging nanomarket with new business environment after the careful review of available literature and resources. The global economy in the present century is driven by nanotechnology. Nanotechnology is a field of science and engineering that deals with structures having less than 100 nanometers. A nanometer is one billionth of a meter (10-9 Meter). Its advancement particularly in molecular nanotechnology for mass production will change the production function with bottom up approach giving scope to the new business environment.  It also focuses on nanoproduction function which is a gateway of nanomarket. It demonstrates the power of nanotechnology to bring about changes in production, business and marketing activities using nanomaterials as inputs and novel products as output in the emerging nanomarket. The business environment is a combination of internal and external factors that influences  on  company's operating situation covering ; improvements in technology competition, clients and suppliers,   laws and government activities , marketing and business trends. It also shed light on nanoproduction function with bottom up approach using nanomaterial for industrial applications and goods and services for consumer world. The knowledge about nanotechnology  and  nanoproduction is need  for business decisions . The role of superior human and organizational capabilities is identified to manage production and its related activities in the emerging nanobusiness environment. The present study identifies the issues of  nanoproduction function , R and D investment from private and public sector,  creating infrastructure for nanotechnology, nano-education and training, venture capital, convergence technology, listing of nanomaterials and nanoproducts to develop database, international cooperation for transfer of technology in the emerging nanobusiness environment and concluded to establish a  common platform of entrepreneurs, nanoscientists, market experts, economists and policy makers to discuss and address issues of nanotechnology in the new business environment. 

Keywords

Nanotechnology, Nanomaterials, Nanoproduction function, novel products, convergence technology, Nano scale operations, Nanosensors, nanomarket, nanobusiness environment.

References

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